Marketing is still Important | ECS Digital Media Marketing

How often do you hear, word of mouth is my best marketing tool? As accurate is this may be as we all know a referral is often a sale closed. It is also vital to channel new business with new objective perspective to keep your business fresh and growing.

Consider this for a moment. We all evolve right!

We build new relationships, make better financial investments and plan our next trip to experience new things. We teach our children rules and respect and give them the best exposure we can.

Now… if we can do this in our personal capacity should we not see our business as our child as well?

We at ECS Customised Solutions believe we should, and here are three reasons why!

Exposure

For a business to succeed, the product or service it provides must be known to potential buyers. In our personal lives, we can only meet new friends or that potential bursary hunter can only see our child play sports if he/she is actually out there. The same applies in business. Marketing your business on social media, giving out corporate gifts or even just attending a function with your logo embroidered on your chest can give you a new lead and potential investor in your services or product.

Increased Sales & Company Reputation

Only once you have been exposed you can expect more sales and as awareness through marketingbecomes a reality, it is also the point where NEW customers start to spread the word, telling friends and family about this amazing NEW product they discovered. This will increase your client base above your already loyal clients, which in return builds your “child’s” reputation and will result in a “healthier, growing baby”.

Greater Consideration

For us to learn to trust our friends or to fall in love with someone you need to spend time with them and “market” yourself to them. Your business’s survival is reliant on consistency and continuous marketing. This is to ensure your product or services are continuously gaining the trust of potential clients and through its visibility in the marketplace. Higher visibility equals to greater consideration with new potential customers.
So as you would feed your child, spend time with your friends for them to trust you as to should you exposure your business through effective marketing to ensure your “baby” is continuously growing.